If you have been doing SEO for a while or even if you are just starting, you need to understand that one of the main Ranking factors that determine if your site is found on the first page of google is backlinks.
What are backlinks?Backlinks are links from other websites to your site. The number of backlinks is one of the key ranking factors for Google and other search engines.
If you have been doing SEO for some time, your site would have built up a variety of links from different places on the web. As with all websites, not all the links are good, some could be bad and some may not even have an impact on your rankings. Depending on what SEO techniques you used to get those backlinks, you could potentially have a backlink profile that can get your penalized by Google.
In order to prevent your site from being delisted, you need to have an understanding of your backlink profile.
To do this, you begin with an audit. Using SEO tools, you can get all the data that you need. You need to check that you have enough unique top level domains linking back, lots of different types links and not overusing anchor text.
These are some tools that you can use to audit your backlink profile.
This is the tool that all professional SEOs have in their toolbox. You can see all the links that are pointing to your site. It will show you not just the total number of links but how many referring domains those are coming from too.
They list every single link so you can go through each one to determine if they are good or not.
You can use LovingDA’s backlink management software. Using this tool, you can actively monitor your anchor text diversity for all your off-site SEO efforts.
This tool works on each page of your site and can help you with your link building plans with their guide on how to specifically target anchor text and what needs to be done to beat your competition.
3. Open Site Explorer
This is a tool by Moz which will crawl your site and check your links. It is a tool that helps you research your backlinks, see which backlinks your competitors have, get ideas on the best places to get more authority links for your site.
The results are ranked by Domain Authority, a Moz measure that is equivalent to the now-defunct Google’s Page Rank. This can help you plan a strategy that will sculpt your own Domain Authority.
How do you manage your backlink profile?
With all the data of your existing link profile in hand, now you can create a backlinking plan that will further enhance this profile.
You want to make sure that you are getting diverse types of backlinks and your anchor text density is not excessive.
You do this by creating a long list of long tail anchor text, some generic phrases and some raw URLs to use as anchor text going forward.
Add a regular backlink audit to your SEO work process. This will ensure that you catch any potential errors before they become a problem for your website.